Bay Mills Studios, the Toronto production company founded by actor-producer brothers Shamier Anderson and Stephan James, has announced two key executive hires in development and production roles.

Experienced development exec Holly Hubsher (pictured, left) joins as VP of development and production, while community programmer and digital media specialist Tse Daniel (pictured, right) has been appointed director of development.

Hubsher will handle day-to-day development operations of Bay Mills, which is focused on showcasing an eclectic and inclusive lineup of diverse stories in feature films, scripted and unscripted TV, short-form, digital media and other platform-agnostic content. Hubsher will also oversee the slate at the studio, which is poised to expand after Anderson and James signed a first-look deal with Toronto-based Boat Rocker last October to develop original TV projects under the Bay Mills banner.

Daniel’s role includes sourcing, creating, packaging and pitching diverse stories for production in various formats. Both execs will help drive the studio’s vision to tell unique, underrepresented stories and further meaningful commercial storytelling.

A New York native, Hubsher was previously director of development and production — and a creative executive — at film/TV financier Anton, where the slate included the Gerard Butler action movie Greenland and the psychological horror film The Night House. Her other experience includes executive producing the upcoming AGBO-produced horror movie All Fun and Games, and roles in film development and the production department at Universal Pictures, working on films including Dear Evan Hansen and Mamma Mia! Here We Go Again.

Tse was previously director of operations for The Black Academy, a Black-led organization co-founded by Toronto-raised Anderson (Invasion, John Wick: Chapter 4) and James (Selma, Beacon 23). The former art director and sales and marketing specialist remains involved with the team at The Black Academy, which is planning an awards show for later this year and focuses on business and talent development as a means to break down barriers of discrimination and combat systemic racism in Canada.

 Photo of Holly Hubscher by Laura de Bruin; photo of Tse Daniel by Nigel Brown