Veteran television executive Jessica Sebastian-Dayeh has set up her own shingle with Maven, a prodco launched with Boat Rocker Studios, a division of global entertainment company Boat Rocker Media.

According to a statement, Maven will have “a strong emphasis on producing female-led narratives and championing emerging voices across all media.”

The outfit will also seek collaboration opportunities with Boat Rocker Studios’ scripted and kids & family divisions.

Sebastian-Dayeh (pictured) launches Maven after spending the last five years at ITV Entertainment and Sirens Media. There, she played an integral role in redefining and elevating the Sirens brand and growing the company with new series and partnerships with Netflix, E!, TBS, HBO Max and Snapchat among others.

She was previously head of alternative programming at USA Network.

Her credits include the upcoming The Wedding Coach for Netflix, Lost Resort for TBS and HBO Max, Nikita Unfiltered for Snapchat, Honestly Loren for Snapchat, The Four for Fox, Four Weddings for TLC, The Taken for TLC, Southern Justice for Nat Geo, Breaking Greenville for TruTV, The Rachel Zoe Project for Bravo, Wife Swap for ABC, Ink Master for Paramount, What Not To Wear for TLC and Made for MTV.

“I’ve had the pleasure of knowing Jessica for years in her capacity as a leading producer of unscripted projects and her track record of developing ground-breaking content is second to none,” Jay Peterson, president, Boat Rocker Studios, unscripted, said in a statement. “We’re excited to partner with her on this new venture and look forward to helping develop and produce original, meaningful projects that tell a deeper story about our culture.”

For its part, Boat Rocker Studios is behind a growing number of high-profile scripted, unscripted, and kids & family productions, including Invasion, Dear… and Billie Eilish: The World’s a Little Blurry, all for Apple TV+, Go-Big Show for TBS and Dino Ranch for Disney Junior. Earlier this month it was announced that Disney+ had picked up the latter, setting the 3D-animated preschool series for an April launch in the U.K., Ireland, Australia and New Zealand.

“I’m thrilled to be launching this venture with Boat Rocker and admire their creative philosophy and strategic approach to the industry,” Sebastian-Dayeh said. “I’m equally excited to have the artistic freedom to offer thoughtful storytelling, exceptional execution and to push the boundaries of pop culture in a myriad of ways. Being able to simultaneously champion and collaborate with incredible and underrepresented creators is a dream come true.”

In February, Boat Rocker Media filed an initial public offering (IPO) application. If approved, it will see the Toronto-based media company trading on the Toronto Stock Exchange (TSX).

A version of this story originally appeared in Realscreen