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Marblemedia’s Blown Away racks up huge streaming viewership in the U.S.

By Jordan Pinto
March 9, 2021
The competition series climbed to number four in Nielsen's SVOD chart for streaming originals, putting it among high-profile company.

M arblemedia’s Blown Away is proving to be a sizeable streaming hit south of the border.

According to Nielsen streaming data, the competition series was the fourth highest-rated streaming original on the week of Jan. 25 to 31, holding its own against high-profile, big-budget company.

During that week, Blown Away, which streams on Netflix in the U.S., racked up 438 million minutes of watch time, behind only Bridgerton (936 minutes), Fate: The Winx Saga (918 minutes) and Cobra Kai (568 minutes), all of which also stream on Netflix in the U.S.

It garnered larger streaming audiences than Disney+’s WandaVision (431 million), and Netflix shows The Crown (338 million), Night Stalker: The Hunt for a Serial Killer (321 million), Jurassic World: Camp Cretaceous (319 million), Longmire (304 million) and The Great British Baking Show (292 million).

For the following week (Feb. 1 to 7), which is the most recent week of data available, Blown Away is at No. 10, with 242 million minutes viewed.

Nielsen has been publishing streaming data in the U.S. since last August, with the rankings being decided by the total minutes of viewing for all episodes of a show. There are currently 20 episodes of Blown Away available to stream on Netflix in the U.S.

Blown Away sees its participants compete in glass-blowing challenges, with contestants designing, creating and then presenting their work to a panel of judges. For season two, the show added notable guest evaluators, including Bobby Berk (Netflix’s Queer Eye for the Straight Guy), award-winning perfumer Michael Germain and American footballer Stephen Weatherly.

Marblemedia is also continuing to expand the series, with Berk recently announcing that he will host a special Christmas episode, which will premiere on Netflix worldwide.

According to marblemedia, after creating and sharing over 500 assets in order to build a robust social media campaign, the show has gained significant online traction in the form of 8.2 million earned media impressions and 3.6 million social media impressions.

Season one was released in July 2019, while the second season debuted in January 2021. Blown Away is executive produced by marblemedia co-CEOs Mark Bishop and Matt Hornburg.