Thunderbird Entertainment’s Atomic Cartoons has optioned the rights to develop and produce an animated TV series based on Princesses Wear Pants, the New York Times Best-Selling book series written by Today Show co-anchor Savannah Guthrie and Allison Oppenheim.

The announcement was made this morning by Guthrie and Drew Barrymore on NBC’s Today Show. Guthrie and Oppenheim will serve as series creators and executive producers, with Barrymore and her Flower Films set to executive produce. Thunderbird CEO Jennifer McCarron (pictured) and Matthew Berkowitz will serve as executive producers on behalf of Atomic.

The kids series follows the adventures of Princess Penelope Pineapple and her friends, and encourages children to be brave, ambitious and unafraid to make a difference (and that they can do all this while wearing dresses and tiaras if they want to).

Princesses Wear Pants was published in September 2017 by Abrams Books. The sequel, Princesses Save the World was released Sept. 18.

Vancouver-based Atomic’s credits include the Emmy-winning Beat Bugs, The Last Kids on Earth for Netflix, and the upcoming Disney series 101 Dalmatian Street, among others.