Notable Life has been named producer of record for the upcoming Canadian Country Music Association (CCMA) Awards, kicking off a multi-year content partnership.

The two-hour live broadcast, airing on CBC Sunday, September 9 at 8 p.m. (EST) and hosted by Shania Twain, will be executive produced by Notable co-CEOs Claire Adams and Carli Posner with CCMA president, Tracy Martin.

Notable will also produce all marketing, live and social content, while tapping into its community of influencers and collaborating with Canadian country artists and the CCMA through premium content and physical experiences leading up to the awards.

Although this is the company’s first time partnering with the CCMA, Notable isn’t new to live broadcasts, producing a half-hour Facebook Live special for Chevrolet Canada in 2017 – part of a series of developments at Notable, which was acquired by Adams and Posner in 2017 with the “vision to grow Notable into a fully monetizable media company” through more experiential and brand integration work.

Most recently, the company added Matt Chong as VP, strategic development and partnerships and Laura Denham as its first chief creative officer.