Entertainment One has partnered with Round Room Presents to launch the first live stage show based on its animated series PJ Masks.

Time to Be a Hero! will be a fully immersive live production with music and aerobatics. It will visit more than 50 cities across Canada and the U.S. beginning in September.

In addition to the live show, eOne continues to grow the brand’s consumer products program. The company just announced it has tapped Nelvana Enterprises as exclusive licensing and branding agent in Canada. The multi-year deal will include new items from licensing partners such as Franco Manufacturing (bedding and bath), JCorp (apparel and swimwear) and Simon & Schuster (publishing).

This fall, new items from licensing partners Choco-Treasure (chocolate surprise eggs), Frankford (chocolate, non-chocolate confections, seasonal gift sets), GBG Beauty (bath, personal care), Primary Colors (cookies, candy, packaged gummies), Pure Growth (organic breakfast bars, biscuits) and Tin Box (tin containers) will also hit shelves across the U.S.

The property’s first music release—the mini-album Here We Come—is currently available for digital download through iOS and Android platforms. The album features 10 songs that will be familiar to fans, including the PJ Masks theme song.

PJ Masks—produced by eOne and Frog Box in collaboration with TeamTO, Disney Junior and France 5—first premiered in the U.S. in 2015. The series has since gone global on Disney Channel in territories including the U.K., France and Australia.

From Kidscreen