Entertainment One and Global TV’s Private Eyes will feature an unexpected brand integration partner this season: PokerStars.net.

The integration will debut this week on June 23, alongside the series’ new timeslot on Global. The net has moved Private Eyes into 10 p.m. following the return of Big Brother at 9 p.m., the series’ previous home.

PokerStars.net has signed on as a season-long sponsor of the one-hour dramedy, with Eric Hollreiser, VP, corporate communications at Amaya Inc., framing the deal as a strategy for the brand to reach new Canadian audiences “in a fun and unique way.”

On June 23, PokerStars.net’s star player Daniel Negreanu will be at the poker table alongside hip-hop artist Kardinal Offishall. The episode will see Matt Shade (Jason Priestley) and Angie (Cindy Sampson) try and locate a 16-year-old girl. The scene is set in Toronto’s hip-hop world and Shade sets out to expand his search by setting up a poker game with Negreanu and artist Apollo (Offishall) to use their star power to try and locate the girl.

Private Eyes debuted to strong ratings for its first and second episodes on May 26 and June 2, earning an average audience of 1.4 million viewers.

Adapted from Media in Canada