Bell Media is using this spring’s upfronts to put a face to its new food and lifestyle brand, Gusto.

And that face, and its cheeky penchant for saying things like “rubbish,” will be very familiar to Canadians.

The media co announced Wednesday that Gusto will be the exclusive home of all Jamie Oliver programming going forward, with a new show from the star chef slated for later this year. The deal was brokered by FremantleMedia International in Canada, the domestic arm of the company launched two years ago and led by Susan Hummel and Michela Di Mondo. The channel will also broadcast originals it announced prior to the Bell Media acquisition: A is for Apple, One World Kitchen and Fish the Dish. 

Also debuting on Discovery in the originals lineup is Heavy Rescue: 401, produced by Great Pacific TV in association with Discovery Canada; Mighty Trains, produced in-house by Discovery Channel Canada’s Exploration Productions Inc.; and Tougher Than It Looks, produced by Toronto’s Proper Television. The latter two will debut in fall, while the former will be a mid-season entry.

And on Bravo, the caster slipped in its pickup of Sea to Sky Entertainment’s Guilt, coproduced with BV Family Productions, in association with Freeform. Guilt (10 x 60 minutes)  follows a young woman who travels to London to help defend her sister, the prime suspect in a murder. The series is executive produced by writers and co-creators Nichole Millard and Kathryn Price. Todd Slavkin and Darren Swimmer serve as writing executive producers, with Gary Fleder and Larry Shaw as executive producer directors. Stephen McPherson also serves as an EP.

The caster used the upfront opp to play up its previously announced specialty originals under the tagline “Just Can’t Get Enough Homegrown TV,” reaffirming recent announcements including The Beaverton, from Pier 21 Films, for Comedy Network and the Frank Spotnitz coproduced Russell Peters limited series, Russell Peters is the Indian Detective. 

On the acquisitions front: Space will add Class, a Doctor Who spinoff, to its fall lineup, while Stan Lee’s Lucky Man, a new superhero series from the famed Marvel comic book writer, will have a summer debut. Rounding out the new Space programming is Falling Water, about three unrelated people who realize they’re dreaming separate parts of a common dream, which debut mid-season.

Also debuting on Gusto in the fall is Uncorked, which follows six master sommeliers as they prepare for their Court of Masters Sommelier exam.

On Bravo, Queen Sugar, from executive producers Oprah Winfrey, Ava DuVernay (Selma) and Melissa Carter (Mistresses), will have a mid-season premiere. Other Bravo acquisitions include Guilt, a coproduction from Lionsgate and Thunderbird Films joint venture Sea to Sky Entertainment, as well as BV Family Productions, in association with Freeform. Queen of the South, Shooter and Famous in Love have also been added to the specialty channel’s lineup.

People of Earth, from EPs Conan O’Brien and Greg Daniels (The Office), will have a mid-season debut on The Comedy Network. The series about a support group for alien abductees stars Wyatt Cenac of The Daily Show and Saturday Night Live‘s Ana Gasteyer.

Also joining the Comedy Network’s slate is Kevin Hart Presents: Hart of the City, an eight-episode series following the superstar comedian as he explores local comedy scenes across America. The series is one of many that will come to Bell as part of the recently announced long-term content licensing agreement it signed with Viacom for Comedy Central content in Canda.

On E, the docu-series Mariah’s World, which follows songstress Mariah Carey on her Sweet Sweet Fantasy tour, will have a mid-season debut, as will the new unscripted series, Revenge Body by Khloe Kardashian. The Arrangement, a modern-day “Cinderella story” will also have a mid-season premiere.

Harley and the Davidsons will air on Discovery from Monday Sept. 5 to Wednesday Sept 7. The 3 x 120-minute scripted series tells the story of the birth of the Harley-Davidson.

Team Ninja Warrior an obstacle course competition show and The Almost Impossible Game Show will have summer premieres on Much, and the new animated comedy Legends of Chamberlain Heights is also slated to air in 2016.

Following the success of true crime formats, MTV will air the docuseries The Investigation, which follows alleged wrongfully accused convicted prisoners as they attempt to gain their freedom. Sweet/Viscious, Loosely Exactly Nicole and Mary + Jane will also air on the network.

Bell Media also announced first-window deals for its new dramas for CraveTV with Warner Bros. International Television, Entertainment One (eOne), and Sony Pictures Television. The deals mean that Bell Media’s new dramas, including Designated Survivor, Conviction, Training Day, Notorious and Time After Time will get OTT exclusivity on the streamer beginning in 2017. 

The media co also struck a multi-year deal with Warner Bros. International Television for the Canadian market, bringing a set of shows exclusively to CraveTV this fall. That deal includes Blindspot, Lucifer, DC’s Legends of Tomorrow, The Detour and Angie Tribeca.

On the returning specialty originals front; Sensitive Skin, 19-2, Killjoys, Orphan Black, After the Black, Letterkenny, Canada’s Worst Driver Coldwater Cowboys, Highway Thru Hell, Jade Fever, Mayday, Mighty Cruise Ships, Vegas Rat Rods and How it’s Made will also be back.

Returning popular reality formats include Masterchef Canada and The Amazing Race Canada, both back for a fourth season on CTV. 

In all, across conventional and specialty, Bell Media said eight new original series have been added to its slate and 14 original productions will return.

Updated at 1:58 p.m.