Sportsnet 360 has been given the green light to expand the channel’s tangible benefits by the CRTC.

As a result of the decision, Rogers Media will be able to direct some of the $2.5 million in tangible benefits that had been earmarked for digital media production scholarships towards initiatives that support student training and digital media development at post-secondary schools.

The $2.5 million in question is part of more than $17 million in tangible benefits that Rogers Media is expected to spend on initiatives as a result of purchasing TheScore (now known as Sportsnet 360) from The Score Television Network in 2013.

Rogers Media requested to direct some of the funding that had been earmarked exclusively for digital media production scholarships towards initiatives that also support student training and development in digital media at post-secondary schools. The media co expected that the amount would be divided with 40% to scholarships, 40% to equipment and 20% to new digital media courses.

The media co made the request for the change after consulting with post-secondary schools and finding that there is a pressing need for modernized training facilities and access to industry-standard equipment and resources in addition to scholarship funding, according to its submission to the CRTC.

Image courtesy of Shutterstock