Portfolio Entertainment names global sales director

Jonathan Abraham will be responsible for selling the company's slate of original programs globally and strengthening Portfolio's distribution division.

jonathan abraham fullPortfolio Entertainment has named Jonathan Abraham as its director of international sales and acquisitions, effective immediately.

Reporting directly to Portfolio CEO and co-founder Joy Rosen, Abraham will be tasked with selling the company’s slate of original programs globally and strengthening the company’s distribution division.

Additionally, he will be responsible for acquiring third-party content for Portfolio’s distribution catalogue of kids, factual and lifestyle programming.

Abraham returns to Canada after serving as international sales and marketing manager for international toy company Zuru in Hong Kong, a position he’s held since September 2014.

Prior to his time in China, Abraham was an advertising account manager for Kidscreen at Toronto’s Brunico Communications.

He’s also held sales positions in Toronto with 9 Story Entertainment (now 9 Story Media Group), Spin Master and Shaw Media.

The appointment comes on the heels of Portfolio’s new international deals for its hit preschool series Doki, a development deal with U.K.-based Giggle Media to produce animated comedy Invasion of the MooFaLoo! for Teletoon Canada, and the opening of the company’s newly expanded 9,000 square-foot animation studio and corporate office space in Toronto.

– From Kidscreen