RTR Media CEO Kit Redmond and Sara Lynn Cauchon, the creator and host of YouTube channel The Domestic Geek, have partnered to launch Inspired Entertainment Inc., a content company dedicated to growing The Domestic Geek brand both online and offline.

The Domestic Geek YouTube channel currently has nearly 650,000 subscribers, on which Cauchon posts multiple videos per week featuring creative and easy-to-replicate recipes. Prior to the formation of Inspired Entertainment, Cauchon and Redmond had already successfully used The Domestic Geek brand to take advantage of numerous business opportunities, such as branded spots with companies such as Starbucks and Silk Almond Milk. Redmond and Cauchon share ownership of The Domestic Geek IP, and both believed it made sense to create a company focused on exploiting the brand’s potential across multiple platforms and outlets, Cauchon said.

“We have focused very heavily on the past few years on YouTube specifically, which of course will always be the hub of our business but the new company is definitely looking to expand its offerings off the platform as well, with e-books, with publishing, [and] on other platforms,” Cauchon told Playback Daily.

The company will continue to focus on high-quality, long-form content on YouTube and branded videos, but its flagship project will be The Domestic Geek’s Meal Prep, Made Easy cross-platform series. Cauchon launched a pilot version of the project last year, which included a series of five videos and an e-book priced at $1.99 a download. After Cauchon launched the series, she saw her subscriber base and viewership numbers on The Domestic Geek double within one month.

“We definitely knew we were on to something, and a lot of our viewers were asking for more [meal prep content] throughout the year,” Cauchon said. Now, Inspired Entertainment is aiming to create a similar series that will include more than 150 original recipes, 18 long-form YouTube videos, three eBooks and one traditional cookbook by the end of the year.

There are already six Meal Prep, Made Easy videos available on The Domestic Geek, with a related $8.48 eBook featuring over 40 recipes currently available for download. This output will be in addition to the 80 videos a year The Domestic Geek channel already releases. To facilitate this growing content output, Inspired Entertainment have hired three full-time and six part-time staff.

The creation of Inspired Entertainment was due largely to funding Cauchon and Redmond received from the Ontario Media Development Corporation’s new Collaboration and Innovation Fund. The pair are among the first recipients of the fund, and The Domestic Geek is the first YouTube channel to pick up coin from the program. Inspired Entertainment has also partnered with MCN Studio 71 (formerly Collective Digital Studio), where The Domestic Geek will be the flagship channel of the MCN’s new food vertical. It was announced Monday Cauchon had left her previous MCN, Kin Community, to join Studio 71.

Going forward, Cauchon said Inspired Entertainment is open to exploring how The Domestic Geek brand could work on other platforms, including television, as well as what opportunities are available for the brand in other verticals.

“I think we have found a model that works that we are really proud of, and I think we would love in the future to duplicate that model with other, different content verticals, like DIY or home decor,” Cauchon said.