Toronto digital distributor Juice Worldwide has been acquired by multi-platform video services provider Vubiquity, the companies announced earlier this week.

The terms of the deal were not disclosed, with Juice Worldwide becoming a wholly owned subsidiary of Vubiquity. Juice’s team of executives, including CEO Andrew Buck, will stay with the company which will also retain its name post-acquisition. No layoffs are expected from Juice’s workforce of just over 50 people, Buck told Playback Daily.

In a release, Los Angeles- and London-based Vubiquity said the deal makes the company the only B2B content services provider able to license and deliver content via every media vertical. From Juice’s perspective, the deal allows the company to secure higher-quality content and access to additional tools, support and resources, Buck said.

“Overnight, our combined network of over 1,500 content providers now has access to elite OTT outlets including iTunes, Netflix, Amazon and GooglePlay, providing them a complete suite of content distribution channels including cable, telco, satellite, and wireless,” Buck said.

Juice Worldwide is one of Apple’s preferred encoding partners and aggregators for the iTunes store and provides a wide range of services, including digital asset management, multi-platform distribution, post production and Blu-ray and DVD authoring. The company also has preferred distribution partner status with Google, Amazon and Netflix. Vubiquity’s content services includes digital and OTT distribution to major media outlets, 4K licensing, metadata management and TV Everywhere authentication.

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