The Vancouver International Film Festival (VIFF) has partnered with the BC Producers’ Branch of the Canadian Media Production Association (CMPA-BC) on an online buyer marketplace called VIFF Industry Exchange.

The new program, intended as a hub for buyers of digital online content, will feature as part of the 30^th VIFF Industry Conference, which runs Sept. 29 to Oct. 3, 2015.

Including meetings with commissioning editors, participating buyers and advertisers, “TED-style” presentations and buyer briefings, the program will emphasize the importance of growing the local creative economy, VIFF said in a statement.

“With the recent launch of a multitude of multi-channel networks and premium on-line networks in North America over the past few years, the demand for digital online content has grown substantially and created a new eco-system, said Jacqueline Dupuis, executive director, VIFF Society.

All the sessions included in the VIFF Industry Exchange will be held at the Rogers Industry Centre in Vancouver.

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