FACET4, Breakthrough launch new partnership

The Greenberg siblings' production and financing company has partnered with Breakthrough on developing unscripted lifestyle programming.

guillame paumier - flickr creative commonsBreakthrough Entertainment and Toronto- and Montreal-based FACET4 Media have announced a development and production partnership focused on unscripted lifestyle series.

Off The Eaten Path and Business Bombshells – both still in development – are the first projects the two companies have collaborated on via this pact. All content produced from the partnership will be distributed globally by Breakthrough Entertainment.

Off The Eaten Path will follow two best friends as they travel from city to city, looking to find the best things that the city has to offer. The two men will experience the cities from contrasting perspectives, as one backpacks his way around while the other travels and eats in five-star luxury.

Business Bombshells meanwhile looks into the lives of beautiful yet extremely business-savvy members of a group of high society Palm Springs entrepreneurs. FACET4 unveiled a slate of new shows and documentaries in January, which included Business Bombshells. 

Stephen and Anna-Sue Greenberg, formerly of Astral Media, launched FACET4 last year. Along with head of business development Jamie Greenberg, the company develops, produces and distributes television content for Canadian and global markets.