The SIM Group has appointed Suzanne Lezotte to the position of director of marketing, the company announced Tuesday.

In the position, Lezotte will be responsible for creating and leading marketing efforts for all of the SIM Group’s divisions, which include SIM Digital, PS Production Services, Bling Digital and Chainsaw.

Before she joined The SIM Group, Lezotte was most recently director of marketing at Bexel, a broadcast services company in the Vitec Group. Prior to that, Lezotte was the worldwide marketing communications director for Panavision.

The Toronto-based SIM Group also has offices in Los Angeles, Vancouver, Halifax and Beijing.  The SIM Group acquired Hollywood post facility Chainsaw this summer in an effort to expand its U.S. footprint and the company’s ability to do postproduction work for live-event TV and unscripted, in which Chainsaw specializes in.