DHX Media brings more whimsy to Australian screens

The DHX Media-owned preschool property In the Night Garden is bolstering its presence in Australia, following a home entertainment deal with ABC Commercial.

ABC Commercial, a division of pubcaster ABC, will release the whimsical toddler-targeted show (100 x 30 minutes) on DVD.

In addition to the DVD deal, DHX Media has also tapped The Fusion Agency to rep the brand’s consumer products program in the region.

The preschool series already has a significant presence in the country: its partners include Jasnor as master toy licensee, Penguin Children’s Books for publishing and Caprice for themed apparel.

The show launched in March 2007 in the U.K. and airs in 36 countries, including the U.S., Canada, Australia, Spain and China. Following the show’s popular reception, DHX Media signed a deal with U.K. pubcaster CBeebies to ensure the series will stay on air until late 2020.

– From Kidscreen