A challenging ad market and changing viewer habits have caught up to Bell Media, which today confirmed that it is laying off up to 120 positions this summer from its Toronto TV operations.

The layoffs were revealed through a notice to the Ministry of Labour earlier today; spokesperson for Bell Media confirmed the layoffs to Playback sister publication Media in Canada, but declined to elaborate on which jobs would be affected.

The layoffs are being attributed to “financial pressure related to advertising and subscription challenges” across Bell Media’s TV services.

According to the company’s spokesperson, the decision was made now to alleviate pressure as quickly as possible.

The Bell Media layoffs come on the heels of earlier announcements of the elimination of 657 jobs at the CBC and 400 jobs at Shaw Communications, the parentco of Shaw Media.

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