DHX expands licensing business into U.S.

Canadian kids producer DHX Media is expanding its European third-party licensing business CPLG to North America with a new office in Los Angeles.

Ted Larkins will lead the Los Angeles office, and will take on the position of SVP/general manager CPLG North America. Larkins will report to CPLG CEO Peter Byrnes.

CPLG North America will be the licensing agent for DHX Media’s entertainment brands, including Caillou, Yo Gabba Gabba!, Ella the Elephant, Degrassi and Johnny Test.

The company will also represent brand and sporting rights for The Michelangelo Collection, the Space Invaders brand and St Andrews Links. The U.S. office will act as a full-service agency and offer licensing, sales, retail development, product approvals, legal and finance services.