Tired of hearing the word transmedia? Overwhelmed at the thought of even attempting it? Maybe you just need a handy map to chart a better course through your next project! Here, Arcana CEO and founder Sean Patrick O’Reilly breaks down how you can land a TV show or become a big-time Hollywood producer with your awesome idea. Just be warned: add one too many koalas to the equation and you could end up selling life insurance.

Click to enlarge