Telus Corp. signed up another 38,000 Optik TV subscribers in the fourth quarter.

But the western Canadian telecom, in a continuing fight for TV market share against rival Shaw Communications, pointed to a slowing market as it posted earnings up 10.3% to $290 million, on overall revenue up 3.4% to $2.95 billion.

Telus, in the same fourth period of 2012, added 41,000 TV customers,  3,000 more than the latest quarter.

Despite that slowing growth, Telus posted revenue from wireline services such as home phones, Internet and TV up 3.4% to $1.36 billion, driven by higher data revenue.

“Net additions of high-speed Internet subscribers and Telus TV subscribers for the fourth quarter and full year of 2013 declined slightly from the same periods in 2012, as market growth slows,” Telus said in a statement on the release of its fourth quarter results.

“Continued focus on expanding our addressable Optik TV and high-speed Internet footprint, combined with bundling these services together, have resulted in a combined subscriber growth of more than 10% for the full year,” the results stated.

Faced with competition from Telus’ Optik TV service, Shaw saw its cable customer base fall by 29,619 subscribers during the first quarter to Nov. 30, to stand at a base of 2.01 million.