Remstar Films sure has impeccable timing.

Even as Focus Features commercially launched Dallas Buyers Club last fall in the U.S. to capitalize on the positive buzz and reviews from its Toronto International Film Festival debut, Remstar Films chose a slower unveiling in Canada.

“From the beginning we always saw it as a platform release,” said Tim Ringuette, director of acquisition and distribution for Remstar Films.

While U.S. distributor Focus Films went wide stateside from Nov. 1, 2013, Remstar films opened Dallas Buyers Club at the time on just three screens – two in Montreal, and one in Toronto.

The strategy was to let the word of mouth build in Canada, especially as the AIDS drama stood to challenge audiences with serious subject matter.

“We wanted to do something which was intelligent and work with the platform strategy,” Ringuette explained.

Dallas Buyers Club slowly expanded to a wider release on Nov. 22, and is currently playing on 39 screens, giving the film time to steadily grow its audience and screen count.

The platform strategy is working so far, especially after the film’s Golden Globe wins.

Dallas Buyers Club saw increased box office returns on Monday, Tuesday and Wednesday after Matthew McConaughey and Jared Leto won awards for their lead performances, Ringuette said.

As of Jan. 15, the film has grossed $1.427 million at the Canadian box office, according to Remstar, which accounts for about 9% of the overall North American box office earnings for the film.

Now Remstar will see what the Oscar nominations mean for the film’s box office earnings going forward.

“I think this coming weekend will tell us a lot about what is coming next,” Ringuette said.

With Dallas Buyers Club netting six Oscar nominations in all, including nominations for best film editing, best original screenplay and best makeup and hairstyling, that’s broad backing from Academy jurors likely keep the Vallee picture in the headlines for Remstar in the lead-up to the Academy Awards on March 2.

Correction: A previous version of this story incorrectly stated the Canadian box office earnings as $1.47 million. The correct figure is $1.427 million. Playback regrets the error.