The ruling Conservatives on Wednesday carried through on a proposal to introduce pick-and-pay TV channel selection by Canadians.

“Our Government believes Canadian families should be able to choose the combination of television channels they want. It will require channels to be unbundled, while protecting Canadian jobs,” Governor-General David Johnston said as he read the Speech from the Throne in Ottawa.

Giving no details on how it will mandate the unbundling of cable TV packages, the federal government instead talked of consumer-friendly measures in its throne speech.

“When Canadians make decisions about how to spend their money, they must be assured of a voice, a choice, and fair treatment,” the throne speech stated.