Canadian cartoon factory Nelvana is to see its Franklin and Friends kids series reach around 400 million Chinese households via a licensing deal with national broadcaster CCTV.

As the MIPCOM market kicked into gear Monday, the  Chinese deal was hammered out by Ciwen Media Group, the local agent for Nelvana Enterprises, and CCTV Kids Channel, which will air the Canadian animated series.

Ciwen is launching a Franklin merchandising line to accompany the Chinese broadcast debut.

Franklin and Friends is a Canada-Singapore coproduction between Nelvana and Infinite Frameworks.

Also in Cannes Monday, Muse Distribution International said it sold the CTV drama Played to German broadcaster ProSiebenSat1.

The deal for the Canadian cop drama, comprising 13 one-hour episodes, follows Muse selling Played to Channel 5 in the U.K.

And newly-launched Bristow Global Media said it has acquired the Canadian format rights to the Hidden Talent factual series.

The deal for the series about ordinary people attempting life-changing challenges was brokered by Group M Entertainment, which will coproduce for American Express.

Elsewhere, Peace Point Rights sold its bridal series Keasha’s Perfect Dress and companion series Keasha’s Fashion Tips to RTL Netherlands, for broadcast on RTL Lounge this fall.

Keasha’s Perfect Dress sees bridal consultant Keasha Rigsby set up her own shop to help brides navigate the trials and tribulations of finding a dress for their big days, while Keasha’s Fashion Tips provides answers to brides’ frequently asked fashion questions. Keasha’s Perfect Dress was first produced for Shaw Media, and has also been sold to Scripps Networks’ Fine Living and Mediascape Phillipines.

And Distribution360 unveiled a first look deal with Skywriter Media & Entertainment Group to distribute its kids and family programming, which includes TV series like Atomic Betty and The Raccoons.

In all, the Skywriter catalogue will add around 250 additional half-hours to Distribution360’s catalogue.