Production begins on season one of MasterChef Canada today with the unveiling of its chef judges and Kraft as the show’s premiere sponsor.

MasterChef Canada is an adaptation of the U.S. format, produced by Guy O’Sullivan’s Proper Television.

CTV today revealed that Canadian chefs Michael Bonacini, co-founder of Oliver & Bonacini Restaurants, Alvin Leung, owner of Hong Kong-based Chinese restaurant Bo Innovations, and Claudio Aprile, owner of Toronto’s Origin brand restaurants, will be the judges for the first season of MasterChef Canada.

The competition cooking series has also added Kraft as its premiere sponsor, which will include custom integration of Kraft’s brands into episodes of the show. That includes the Kraft Food Truck Challenge, which will see the show’s competitors take over Toronto’s Nathan Phillips Square on Oct. 11 and serve up Italian and Mexican food using Kraft’s line of shredded cheeses.

The food company will also produce a branded content series that will be inspired by the dishes featured in the series.

MasterChef Canada is slated to premiere on CTV in winter 2014. MasterChef just wrapped a fourth season run on the Bell Media conventional channel, netting an average audience of 1.9 million viewers, according to numbers from BBM Canada provided by Bell Media.

From Media in Canada, with files from Dani Ng-See-Quan