Style Media has inked a development deal with Graydon Sheppard and Kyle Humphrey, the Canuck creators of the Sh*t Girls Say web series.

Sheppard and Humphrey will create a “style-centric alternative format series” based on the web series’ main character, “The Girl.” She will explore fashion, beauty and lifestyle through her “unique and comedic yet universal” point of view, according to a release from Style Media.

“We are excited to team up with Graydon and Kyle to further develop their iconic character for our Style viewers. Even as she finds herself in outrageous comedic situations, ‘The Girl’ represents our core audience – a passionista who loves fashion and entertaining,” said Style SVP original programming and development Sarah Weidman in a statement.

The first episode of Sh*t Girls Say, which launched in December 2011, has racked up more than 19.5 million views on YouTube, while the videos in all have more than 36 million views on YouTube.

Sheppard, who stars as “The Girl” and directed the web series, is a photographer and director of music videos and commercials, while Humphrey’s background is in graphic design and writing.

Sheppard and Humphrey are repped by Mosaic and CAA.

Style Media’s NBCUniversal-owned Style Network targets women 18-49 and features series like Tia & Tamera, Jerseylicious and XOX Betsey Johnson, with related video content, beauty and fashion news on stylenetwork.com.