Mobovivo, a Toronto-based company that has provided second screen technology for Canadian broadcasters like the CBC and Rogers, recently announced a deal with Montreal’s Turbulent Media, a creative agency that works with the Quebec TV and entertainment industry.

The companies will work with Quebec broadcasters and production companies to provide the technology and creative for second screen experiences for scripted and unscripted shows.

They will also work with advertisers, leveraging the technology to offer them a variety of opportunities, including 30-second video spots that can be synced to or triggered by what viewers are watching on TV.

The platform also offers standard display units, video and sponsorship opportunities during TV programming, as well as opportunities to sponsor ads on TV that drive to the activity on the second screen platform.

Trevor Doerksen, CEO, Mobovivo, says the partnership with Turbulent Media is Mobovivo’s first in Quebec, adding that partnering with Turbulent presented Mobovivo with an opportunity to fill a gap in its offerings, and work with a company that has a well-established presence in the market and an understanding of Quebec culture.

He says truly engaging second screen experiences require deep content that goes beyond a Twitter feed and pictures. Content needs to have a story arc that mirrors what viewers are seeing on TV, and viewers want to see themselves reflected in what they’re viewing, he adds, noting one way to do this is gameifying the experience by asking viewers their opinions on what they’re watching.

Mobovivo was behind the second screen experience for the 12^th season of MuchMusic’s Degrassi, which offered fans of the show digital autographs from the stars. The autographs gave access to extra content about the character and actor and were shareable.