Corus Entertainment’s W Network announced yesterday the launch of the revamped WNetwork.com.

The site promises audiences an enhanced second screen experience to accompany W shows including Love It or List It, Property Brothers, and Come Dine With Me Canada, as well as movies.

W Network says it developed and re-launched its online home to complement the on-air experience.

The site lets fans discuss the daily content related to the shows, including editorials tied to each new episode, videos, photo galleries, resource guides. There’s also a dedicated section for Shop the Show, which lets audiences purchase products featured in and inspired by W programming.

Video content, like the Property Brothers Bro Cam, behind the scene videos from Undercover Boss Canada and Jillian’s Faves from Love it or List it Vancouver, is optimized for multiple devices, including desktop, mobile and tablet.

“When we were building up strategy for our new website what we really wanted to respond to was viewers’ appetite for more content around their favourite shows and personalities,” Christina Litz, Corus Entertainment VP digital content and engagement, tells Playback.

While Litz was unable to reveal solid numbers, she said that traffic has been good so far for Shop the Show, which launched in March.

Shop the Show lets viewers to find a piece of furniture from Property Brothers, a recipe from Come Dine with Me Canada or an outfit from featured film When in Rome. The site also features special monthly themes such as weddings in June, home renovations in March, and holiday gifts in November.

W Network’s goal for the site is two-fold. “Its really there for the fans,” Litz says of the site, “to increase loyalty of sustained viewers, making sure we’re giving them what they want but also to bring in new fans to the network.”

Along with the expanded site, W will launch three new weekly newsletters including Dinner and a Movie which features recipes inspired by the Saturday night W featured movie.