Every 1% increase in mobile adoption adds $26.7 billion to the Canadian economy.

That’s one of the points in the Canadian Digital Media Network’s monthly digital media trends, released earlier this week.

The CDMN is a federal centre of excellence in commercialization and research that aims to bring digital media solutions to market and create more companies and jobs in Canada. Some of its hubs include the MaRS Discovery District, Innovation Factory, Ryerson University’s Digital Media Zone, TR Tech and the York Region’s ventureLAB, and its partners include StartUp Canada and Silocon Valley non-profit C100.

Another finding in its trends for the month of May is that there is a 55% year-over-year increase in Canadian venture capital deal-making for Q1 in 2013, according to a report from Thomson Reuters. That’s reportedly better than the U.S., where 2013 Q1 investment activity was 6% below the same quarter in the previous year.

The CDMN also reported that one in three Canadians check their social media feeds daily.

It’s also forecasted that Canada Post parcel delivery volume will increase by 25% by 2020 due to e-commerce.

See the infographic here.

The CDMN earlier this month held its Canada 3.0 conference in Toronto. This week it released its report on key findings, highlights and intel out of the conference, which was attended by government officials, content creators, tech start-ups and the general public.

Delegates attended from foreign territories including  Brazil, Netherlands, Japan, U.S. Germany, Australia, Afghanistan, U.K. Belgium, Austria and the UAE.

One key message was that digital media is creating ever-growing opportunities for Canadian innovators and entrepreneurs, who must always “think bigger” to carve a place in international digital economies.

And the need for digital natives to be always be connected, plus the emergence of new platforms means that there are more niche markets through which to target users, consumers and audiences.

Google Canada director of strategic partnerships Jeremy Butteriss discussed Generation C, a group described as largely millenials who are “obsessed with Creation, Curation, Community and Connections.” While that group is a key driving force in digital migration, according to the CDMN’s report, the average user is also spending more free time online than watching TV.

However, the report notes that there is still a divide with regards to internet connectivity and access in Canadian rural or lower-income areas, adding that affordable access needs to be addressed to improve digital literacy across the national marketplace.

Another key point from the conference was that while digital disruption and emerging technologies abound at every turn, content creators and tech ventures should focus on end-user needs instead of an initial “wow factor” in order to stand out from the continuous clutter and information overload.

For example, tailoring content to individual preferences, letting brands build personal relationships with consumers, and creating tools that help with content and digital rights management are all end-user market needs, according to the report.

The CDMN’s full report is available here.