Carrie Mudd’s Peacock Alley Entertainment has sold Bell Media’s E! channel on an eight-parter about Toronto transgender model Jenna Talackova.

The unscripted Brave New Girl series, to shoot this summer ahead of a fall 2013 bow on E!, will follow the life of the model and former Miss Universe Canada contestant.

“Brave New Girl presents E!’s pop culture-hungry audience the opportunity to enter the wildly entertaining world of reality television, all from a uniquely Canadian perspective,” said Catherine MacLeod, vice-president of specialty channels at Bell Media in a statement Friday.

The reality series will be produced by Mudd, with Kara Haflidson serving as production executive for Bell Media.