UOMO Media, a Toronto-based multi-channel media and entertainment company, has opened UOMO Filmworks, a new production arm.

Unveiled Tuesday, UOMO Filmworks is billed as a full-service and multidisciplinary production studio that will make “integrated entertainment for use across the entire range of traditional and emerging media platforms,” including in particular  iTunes and YouTube, according to a press release.

Its development slate includes programs that feature “celebrities in the areas of reality, lifestyle, and music-based documentary” according to the release.

UOMO Media includes a well established music industry arm. UOMO Songs received an award at the recent Society of Composers, Authors and Music Publishers of Canada (SOCAN) annual awards gala for Shawn Desman’s Electric, which garnered top radio airplay in Canada.