This is a weekly analysis of the top three Canadian-made non-sports and non-news TV programs according to information provided to Playback by Montreal analytics company Seevibes (their methodology is briefly explained below).  It is meant to be an opportunity to learn more about Canadian social TV executions.

As the list indicates, Big Brother Canada continues to dominate Canadian social TV, with Being Human and Degrassi – both of which historically have garnered results indicating their producers are actively seeding online chatter about their shows–lost some ground.

Big Brother Canada shined during the week. While the number of interactions stayed stable versus the previous week, its Twitter-related activity climbed 16% due to 40% more people following the feeds. Meanwhile its Facebook activity was in flux; its site registered only half the participation versus the week earlier, even though its unique Facebook participant number grew by 42%, Seevibes states.

As for the program’s content itself, the night under discussion (note that Seevibes only looks at the 24 hours surrounding a program’s broadcast) saw a double eviction: a “showmance” couple was given the boot ensemble.

Being Human saw a decrease in its total interactions by half, mostly due to a crash of Facebook activity–a whopping 80% less interactions–and a 25% drop on Twitter, according to Seevibes. As a result of the Twitter drop in particular Seevibes dinged the program 10 points (it rates Tweets very highly largely because they are so visible online). The drop was observed to be mainly due to a decrease in the frequency of postings by producers that are aimed at driving viewers to see the episode.

Lastly, Degrassi suffered a falling off, one it seems that was due to a hangover effect: the previous week’s episode focused on teenage pregnancy, a topic that got its social followers talking. It had 40% less total interactions, due to less people participating on Facebook (76% less, says Seevibes) and on Twitter (34% less).

This week’s main excitement was the robbery of a main character.

Methodology:

• Interaction is the number of all Facebook and Twitter activity (including retweets) about a show in English Canada during the 24 hours surrounding a program’s initial air date (since that is when most social media activity occurs).

• Seevibes Score is a number, on a composite index scale of 1 to 100, which provides an overview of the relative value of the social audience of a TV show. It is calculated taking into consideration six variables: total impressions, market share, frequency, feedback level, action level and loyalty score.