This is a weekly analysis of the top three Canadian-made non-sports and non-news TV programs according to Seevibes’ number crunching (the methodology is briefly explained below).

The story, which is based upon information supplied to Playback by Montreal social TV analysis company Seevibes, is meant to provide a learning opportunity to content creators who want to get a handle on Canadian social TV executions.

The week of Mar. 10 we see that Big Brother Canada continued to dominate Canadian second-screen experiences. It garnered lots of social participation; according to Seevibes its Facebook account saw a tripling of interactions week over week. Meanwhile, its Twitter activity climbed 20%, driven by a new strategy of allowing viewer voting via Twitter.

The program’s producers also launched a game that allows users to earn points based on their level of involvement, in particular by using certain specific hashtags (such as for example #BBCANsaveSuzette, #BbcansaveAJ).

Also exhibiting strong social activity were Being Human and Degrassi. Being Human, which is nearing its season ending, drew attention to itself by having actress Kristen Hager tweeting in tandem with the broadcst. The producers have had three of its main talents tweet regularly. During the week they also launched a contest, asking the audience to coin a #bestwolfname.

Interestingly, there was a bit of territorial leakage as fans in the U.K., where the multi-territory show had its season finale during the week, tweeted about its wrap to its Canuck followers.

Being Human had a higher Seevibes score than Degrassi because it had more impressions, greater market share and higher frequency of interactions in the period.

Degrassi, however, has a higher loyalty (14% higher), and that means a lot in social TV. Meanwhile, this week’s episode benefited from the guest-staring of Canadian Disney talent Vanessa Morgan (My Babysitter’s a Vampire) as well as a powerful storyline on teenage pregnancy.

Methodology:

• Interaction is the number of all Facebook and Twitter activity (including retweets) about a show in English Canada during the 24 hours surrounding a program’s initial air date (since that is when most social media activity occurs).

• Seevibes Score is a number, on a composite index scale of 1 to 100, which provides an overview of the relative value of the social audience of a TV show. It is calculated taking into consideration six variables: total impressions, market share, frequency, feedback level, action level and loyalty score.