Former BBC Worldwide exec Christopher Gordon has joined Cineflix Rights as director of sales for Latin America.

Cineflix Media’s UK-based distribution arm hired Gordon to spearhead program and format sales in Latin America, while also strengthening client relationships.

While at BBC Worldwide, Gordon was territory manager for Iberia.

Based in Toronto, Gordon will replace Sabrina Ayala, vice president  of sales and acquisitions.

Ayala is moving to focus on sales to Iberia, Italy and France.

Before joining BBC Worldwide, Gordon worked at Sullivan Entertainment Europe and Granada International.

“Latin America is a region where we’ve seen considerable growth in sales over the past few years under Sabrina’s leadership and we see a lot more potential for both our factual and scripted output,” Chris Bonney, CEO of rights at Cineflix Media, to whom Gordon will report, said in a statement.