The National Film Board of Canada (NFB) has appointed Ravida Din, who has been an executive producer and producer at the organization since 2007, as the director general of its English program.

Assuming her duties on Feb. 11, Din will contribute to the launch of a new strategic plan for the NFB, work with the management committee, and help shape the upcoming plans for the organization.

She replaces Cindy Witten, who stepped down from the role in mid-September.

Din’s NFB production credits include Pink Ribbons, Inc., The Boxing Girls of Kabul, Payback, and Up the Yangtze. She also served as head of the English Program’s Atlantic and Quebec Centres.

“I have worked with Ravida for many years and have always been impressed by her fierce intelligence and passionate engagement with creators and the creative process,” said Tom Perlmutter, government film commissioner and chairperson of the NFB, in a statement.

“Among the excellent candidates interviewed for the position, Ravida stood out for her strategic vision and her ability to understand the complex issues the NFB will be facing in the coming years,” he added.

“As we move forward with the launch of a new strategic plan, I see nothing but tremendous opportunities in creating and distributing media that: profoundly impacts issues of social justice, influences that nexus of innovation, auteur voice and artistic excellence, and embraces the breathtaking pace of the digital revolution that will take us to new levels of social interaction,” added Din.