First Canadian series like Holmes on Homes and Property Brothers retooled the HGTV U.S. schedule.

Now HGTV Canada-parent Shaw Media, already sharing new series concepts and costs with HGTV U.S., has become the exclusive sales agent for Scripps Networks Interactive’s online brands in the Canadian market.

That includes the popular hgtv.com and foodnetwork.com websites.

“Shaw has been a great partner to us in extending our brands in Canada over the last several years,” said Bob Baskerville, COO of Scripps Networks International, in a statement.

“We feel that this is a natural progression to our relationship and look forward to seeing our brands grow with Shaw in the digital space,” he added.

Adding the Scripps Networks websites to its digital portfolio expands Shaw Media’s premium multiplatform offerings for domestic advertisers eyeing niche audiences.

Scripps’ websites and their 1.7 million monthly visitors, according to Shaw Media, will also boost the Canadian broadcaster’s online reach to 10.4 million unique visitors monthly.