Get ready for the Canadian Screen Week.

The inaugural Canadian Screen Awards will be more than a televised glitz-krieg on a Sunday night.

The Academy of Canadian Cinema & Television plans a six-day event, complete with trophy-giving and networking, public events celebrating nominees, and a kick-off industry gathering in Toronto run by the Banff World Media Festival.

“The industry event is all about supporting the Canadian industry and Canada’s screen celebration, but it will also be about giving people a snapshot about what they can expect at Banff, as a platform for the Canadian industry,” Banff executive director Ferne Cohen told Playback.

Cohen added the opening Banff Industry Day on Feb. 26 will build on the inaugural Toronto reception the festival held in April 2012 at the Trump Tower.

That event featured Bell Media’s Rick Brace, Shaw Media’s Paul Robertson and Rogers Communications’ David Purdy crystal-balling about the TV industry before elbows-to-elbows networking by audience members in the posh hotel.

Academy CEO Helga Stephenson said Banff Industry Day and another four days leading up to the Canadian Screen Awards aims to give converging film, TV and digital media industries a chance to selectively fill in their Canadian Screen Week diary.

“We have so many events and new initiatives that we really want to run it up the flag pole and see what people like and what they gravitate towards,” Stephenson said of the inaugural year.

The Canadian Screen Week shindigs include pre-telecast awards shows on Feb. 27 and 28 at the Metro Toronto Convention Centre, and the nominees reception co-hosted by the Canadian Film Centre on March 1 at Corus Quay.

Then on March 2, as the red carpet outside the Sony Centre is laid down for the Martin Short-hosted Canadian Screen Awards, Saturday night will see Bell Lightbox host the return of the In Studio-branded showcase of nominees.

Stephenson said the challenge of the inaugural Canadian Screen Week will be coaxing film, TV or digital media players to leave their silos to discuss and embrace emerging media content trends during a week-long networking and business forum to complement the usual award-giving.

“It’s not something you can force, you can only provide opportunities for that to happen,” she added, reflecting a reform-minded Academy continuing to replace the former Genies and Geminis with an annual Canadian Screen Awards.

Canadian Screen Week, to run from Feb. 26 to March 3, will climax with a two-hour live gala to air on the CBC.