Kyle Hosick, the CEO of Toronto web- and video-production agency Addrenaline Media, has started a new business that is focused on disrupting the acting business by effectively eliminating the role of the talent agent.

EverydayActors.com, an online database, was started this month with the goal of connecting producers of branded web videos with talent.

“We noticed that in most cases, we needed a regular ‘everyday’ person to play the part of a customer in these videos, and that sourcing talent was time-consuming, tedious and overly expensive,” said Hosick in a statement. He added: “This typically involved going through an acting or modeling agency, sifting through headshots, auditioning people, and ultimately, finding someone who would require a minimum number of paid ours and an exorbitant fee, of which the agency would take a percentage.”

“Effectively, we’re cutting out the middle man and becoming a talent agent to the world.”

The site solicits for aspiring actors to build a profile in exchange for an annual $20 fee. The site doesn’t take any percentage back-end or flat fees to producers.

Notably, EverydayActors.com takes no role in setting contract terms or pay rates between the content producer and the performer, a company representative told Playback.

Producers are able to search the site by paremeters such as location, age, union status, gender, style of look (ie: “working class” or “punk”) and ethnicity. The site is designed to ensure only serious and qualified actors are subscribers, the company said in press materials.