Toronto-based video personalization platform Percy3D has acquired the worldwide digital party product rights to the hit kids property Caillou in a new three-year deal with DHX Media.

The company collaborates with content creators to develop character-licensed video concepts for personalization using its 3D visual effects platform.

That collaboration launches another revenue stream for content creators and distributors using the company’s various interactive video tools.

The PercyVites digital product line, including invitations, thank you notes, and party memory compilations in English and French, is available beginning today at PBSKids.org, Ty’s ToyBox, Caillou Facebook and www.percyvites.com.

Targeted to preschoolers and their parents, the line uses technology that integrates the names and pictures of both the child celebrating a birthday and his or her invited friends into customized clips featuring characters from Caillou.

Percy3D expects to launch the products in more languages in the future.

An example of how the personalization technology works can be seen in the company’s PercyFX iOS app that lets users personalize movie clips of Hollywood blockbusters from Universal Studios and Paramount Pictures.

From Kidscreen