DHX unveils wagonload of Caillou license deals

DHX Media has locked in a wide range of new and renewed North American and worldwide broadcast and licensing deals for its Caillou pre-school property.

The pacts span the merchandise and licensing categories of toys, storage containers, health and beauty and interactive, the Halifax-based company announced Monday. The pacts are:

* Montreal-based ID Toys as taken the U.S. and multi-territory rights to roll out licensed articles such as plush, figured dolls, plastic vehicles, play sets, Jack in the Box, puzzles, art and craft activities, molded cases and stickers.

* Dorval, Que-based Karmin International has been appointed U.S. licensee for a range of traditional puzzle products.

* Toronto-based video multimedia platform-maker Percy3D has taken the worldwide digital party invitation  rights to the character. The three-year deal spearheads the brand’s entry into the immersive technology, DHX says.

* New Berlin, Wisc.-based Buy Seasons has renewed its agreement for Caillou party goods which can be matched to the personalized video invitation experience offered by Percy 3D.

* Mississauga-based Centura Brands, a health and beauty company, has taken the Canadian rights for shampoo, bubble bath, soaps, body wash, lip balms and poufs.

* Dollard-Des-Ormeaux, Que.-based Garel Sales Agencies has agreed to launch Caillou-branded storage containers of all shapes and sizes.

* Daytime Entertainment has been awarded the license for Caillou Meet and Greet Costumes.

* New York-based Komar Kids has pacted to bring licensed sleepwear to market.

Finally, DHX says 24-hour preschool channel Sprout has picked up Caillou’s Holiday Movie.

This news follows the disclosure last week that PBS Kids had taken a fourth-season, 26-episode order of Caillou.