CTV has ordered the stand-alone digital series Backpackers from Smokebomb Entertainment, to be rolled out across a variety of Bell Media interactive platforms.

Shaftesbury’s digital production studio will produce a Backpackers app to target young audiences with a live action series about recent college graduates on separate European adventures as singles in the run-up to their wedding.

The digital content, comprising eight 6-minute episodes, will be shot on location in Europe in spring 2013.

Smokebomb will aim the project at a young18-34 demo coveted by advertisers.

“Our order of Backpackers speaks to our strategy to conceive, commission, and deliver new and innovative stand-alone content to the full spectrum of Bell Media’s digital platforms, for advertisers and young audiences alike,” Mike Cosentino, senior vice president of programming at CTV Networks said in a statement Tuesday.

Smokebomb is looking to line up a host of international media partners beyond Bell Media as it produces Backpackers.

The project will receive financing from the Canada Media Fund’s experimental stream and Ontario digital tax credits.

Backpackers is also the first major commission for Smokebomb after Jay Bennett was promoted VP in charge of production after the recent exit of co-founders Daniel Dales and Jarrett Sherman from the digital producer.