Toronto-based CCI Entertainment has entered into a strategic partnership with GPS consumer electronics company Magellan to leverage CCI’s transmedia kids property, GeoFreakZ.

The first order of business? Canadian geocaching program GeoFreakz GeoTrails.

Kids IP GeoFreakZ includes a series of televised minisodes, a Massive Multiplayer Online Game (MMOG) and a slate of live events based on geocaching, an outdoor sporting and treasure-hunting game in which participants use a GPS device to hide and find caches around the world.

As their first partnership initiative, CCI and Magellan will work with U.S.-based Groundspeak Inc., the owners of Geocaching.com, to launch GeoFreakZ GeoTrails.

The program will let families visiting Parks Canada national parks and historic sites through Oct. 13 use a Magellan eXplorist GPS device that is designed specifically for geocaching, to find geocache containers hidden around the park throughout the day.

“Our partnership with Magellan is a perfect fit for GeoFreakZ. This property is the first to bring the sport of geocaching to children worldwide, and who better than Magellan to help us do this as they are innovators in the field of GPS technology,” said CCI Entertainment co-chairman Charles Falzon in a statement.

Participants who check out a GPS receiver will also be able to stamp a special passport with a GeoFreakZ stamp, log their cache finds through Groundspeak’s geocaching site, and be entered to win their own eXplorist device by uploading photos of their hunts.