Entertainment One is turning to Tugg, the communal movie demand platform, to get U.S. moviegoers to request a screening of the Finnish film Iron Sky in their home town.

The partnership between the Canadian distributor and Tugg will see moviegoers decide whether they want to see the Timo Vuorensola’s Finnish film from Blind Spot Pictures about a colony of escaped Nazis looking to invade Earth to establish the Fourth Reich.

Tugg, standing at the nexus of social media and live events, delivers the film to a local theater on a certain date and time after someone uses social media to generate enough RSVPs from their community to warrant a screening.

The advantage for movie-goers is they get to choose which films to see at their local cinema.

And the distributor, Entertainment One in the case of Iron Sky, gets a guaranteed box office payback after Tugg does most of the promotion and logistics.

The filmmakers earlier collaborated with fans online to raise a portion of the film’s budget, so Entertainment One is returning to a crowd platform to release Iron Sky.
“The film’s tremendous online momentum made Tugg a well-suited partner for us,” Dylan Wiley, vice president of theatrical marketing and distribution at Entertainment One Films U.S., explained.

Iron Sky will be available through Tugg in conjunction with its theatrical release in select cities starting in July.