The analysts at consultancy firm Pricewaterhouse Coopers have again projected that Canada’s entertainment and media sector will beat the U.S. sector’s growth over the next five years, in part due to higher TV subscription and license fees charged north of the border.

The annual international report, Global Entertainment and Media Outlook: 2012-2016, released Tuesday by PwC, reported that Canadian media and entertainment spending was projected to have hit a total of $44.2 billion in 2011, up from $41.8 billion in 2010. Furthermore, the overall total was forecast to grow to $46.9 billion in 2012, and rise to $60.6 billion in 2016. The compound annual growth (CAGR) between 2012 and 2016 was forecast to be 6.5%.

This growth outpaced the growth in the sector seen south of the border. While that market was undeniably larger—Americans were projected to spend a whopping $463.8 billion in 2011—the U.S.’s CAGR between 2012 and 2016 was calculated at 5.2%.

“The challenge for entertainment and media companies rests not only in monetizing great content, but the growing fact that consumers are now ‘kin'” and their desire for customised experiences and getting content on their terms will require transformation on the part of companies to keep up,” said Michael Paterson, a partner in PwC’s Canadian Entertainment & Media practice, in a statement.

“Location-based-marketing, mobile technology and social media are and will continue to be the driving forces behind revenue growth,” he added.

Canadian TV subscription and license fees totalled a projected $8.9 billion in 2011, up from $8.2 billion in 2010. They would reportedly further climb to $9.6 billion in 2012 and hit $13.4 billion in 2016. The CAGR between 2012 and 2016 was forecast to be 8.6%.

TV advertising revenues totalled a projected $3.6 billion in 2011, up from $3.5 billion in 2010. These spending is projected to climb to $3.6 billion in 2012 and projected to hit $4.7 billion in 2016. The CAGR between 2012 and 2016 was forecast to be 5.4%.

Mobile advertising is also projected to show an uptick.

“Mobile advertising is still a small market but it’s soaring in North America. Between 2010 and 2011 the segment grew by almost 149% in the U.S. and 109% in Canada,” said Paterson.

“Given the amount of time consumers are spending on their devices outside of making phone calls, it’s glaringly apparent how much of an opportunity this advertising medium is,” he added.

The report also forecasted a rise in the Canadian internet access market, with 2012 spending at $7.5 billion, and projected to hit almost $11.5 billion in 2016, a forecasted CAGR of 11.8%.

Filmed entertainment in Canada, meanwhile, would see softer growth. According to the report, spending on movies would hit a projected $3.89 billion in 2011, up from $3.86 billion in 2010. This spending would increase to $3.96 billion in 2012 and hit $4.4 billion in 2016. The CAGR for the period was forecast to be 2.5%.