TV is all about producer pitching gatekeepers.

So the Banff World Media Festival has lined up Entertainment One TV’s John Morayniss, Shaw Media’s Christine Shipton, MediaCom’s Paul Chard, Yahoo!’s Brian Hunt and Rebecca Segal of Sky Networks & Entertainment to judge Deal Makers Live! a pitch competition and market simulation at next’s week’s TV market in the Canadian Rockies.

Eight content creators — A.J. Dhalla, Daniel Oron, Jim Compton, Lisa Charleyboy, Jonelle Joseph, Jordan Gross, Andrei Vexler and Judi Handelman – will pitch the carriers in a bid to hatch imaginary cross-platform projects in front of a live audience.

The second annual Deal Makers Live! simulation will see the multi-platform series concepts showcased to the five judges so Banff delegates get a better sense of what TV business models are viable these days, and what will work at what networks.

“If you have a great pitch, Deal Makers Live! is the best opportunity to connect and sell your concept to the leaders in the industry,” said Ferne Cohen, executive director of the Banff World Media Festival in a statement.

Deal Makers Live! was created by Allan Novak, co-founder of AllScreen Entertainment and co-producer of the event.