TC Media has announced it is expanding its print and digital properties onto another platform with the launch of a TV production house, producing content for TV channels, online and mobile platforms.

The production arm will begin producing content for TC Media’s French publications, such as Elle Québec and Coup du pouce, this June, and is expected to expand into English content within the next year, says Philippe Lapointe, senior vice president, multi-platform development solutions, TC Media.

“Our plan is to develop the content that we already own and produce in our different magazines and newspapers in food, fashion and lifestyle,” he says.

“We won’t be going outside of that right now,” he adds.

Lapointe said it considered acquiring another production company for the launch, but wanted to keep the TC Media culture involved in the new content.

“Most production companies are TV companies, and we are going to be that but we are also going to be more than that,” he says.

Sylvia Côté has been named general manager and executive producer of the television arm, responsible for overseeing production house operations and supervise TV show development projects.

Côté previously worked as programming VP for Ztélé and general manager for Astral Media’s NRJ and RockDétente radio stations in Montreal.

Joining the team as development director is Catherine Lejeune. She has previously worked as director of cultural, social and documentary programming at Télé-Québec.