Funding changes have pushed Canada’s TV producers into the transmedia deep end, and for many it’s been an obligation that plunged new media projects into murky ROI waters.

Playback brings to the stage producers who have managed to find their way through the maze of potential partners and markets, and ultimately monetized their digital projects.

Learn from successes (and mistakes) as the pros and cons of various revenue models are deconstructed.

Participating in the panel are:

Speakers:			Moderator:
James Milward Executive Producer Secret Location	Jarrett Sherman President/Executive Producer Smokebomb Entertainment	Tony Walsh Producer/Director Phantom Compass	Gavin Friesen Director Interactive TELETOON Canada

James Milward, executive producer of Secret Location, which has built award-winning, large-scale digital entertainment and brand projects, including Rookie Blue: The Interrogation Room, an interactive episode for the hit Global drama and Bomb Girls Interactive, an HTML5 experience for the mini-series. Under his watch, Secret Location won a Digital Emmy for Endgame Interactive.

Jarrett Sherman, president and executive producer of Smokebomb Entertainment, the digital media division of Shaftesbury behind original multiplatform series such as State of Syn, a groundbreaking sci-fi digital project, as well as companion web experiences for Shaftesbury’s broadcast slate.

Tony Walsh, a game producer/director for Phantom Compass with nearly two decades of experience in the interactive digital media industry. His interactive projects include This is Daniel Cook and Regenesis extended reality games, the Fallen alternate reality game and Rollbots Online.

TELETOON Interactive Director Gavin Friesen, responsible for the strategic development of all brand websites in English and French, works with independent producers and production partners to create innovative interactive properties that connect online with on-air.