Playback Summit: Who are Canada’s next Mad Men?

It’s your last day to submit your one-sheet in in order to be considered for the Pitch Competition’s shortlist.

From Telefilm and Astral’s Harold Greenberg Fund, to Canada’s broadcasters, a need for stronger consumer marketing programs across Canada’s film and TV sector has been identified and encouraged.

To help on that front, Playback, a long-time advocate of perfecting the art of persuasion, has asked senior media and digital agency execs to lend their expertise to the production community via an old-fashioned pitch – with a twist – session. Three producers will take the stage to present their upcoming projects’ marketing plans to our panel of experts, who will score each program and weigh in on feasibility and potential, providing actionable tips for all along the way.

The best entries will be shortlisted and given the opportunity to present their plans in front of a packed room – including programmers and potential partners – at the Playback Summit.

The winner will receive a pass to next year’s Summit, a subscription to Playback Daily, and invaluable one-on-one advice from advertising experts to help craft their marketing program. Everyone else wins valuable Dos & Don’ts and ROI-improving tips, gleaned from the adjudication feedback.

Submit a one-sheet detailing your marketing plan for an upcoming project to entries@playbackonline.ca.

For more event information, visit the summit website and be sure to check out our newly confirmed speakers.