A booming Toronto production scene could get busier still later this year after leading Ontario film, TV, animation and visual effects players held the inaugural Toronto/Ontario On Location in L.A. tradeshow in Los Angeles on Wednesday (Feb. 22).

“We have some good prospects for the coming months. There are several films looking at us,” OMDC manager of film Donna Zuchlinski told Playback Daily after the production mission pitched senior Hollywood production executives and FX supervisors on bringing their projects to the province.

The day-long marketing mission, held at the Hyatt Regency Century Plaza Hotel, was sponsored by the OMDC, the City of Toronto Film and Television Office, FilmOntario and the Computer Animation Studios of Ontario.

Around 40 Ontario companies, including indie producers, post facilities, production equipment suppliers, visual effects and animation studios, studio operators, labour unions and guilds, were represented in Los Angeles.

Zuchlinski said they pitched Hollywood players on returning to shoot in Ontario, or bringing their projects to the province for the first time.

Besides one-on-one meetings with Hollywood players, the Ontario reps offered information sessions on location shooting, animation, visual effects, post-production and 3D in the province.

Ontario players held a similar event in mid-January 2011, sponsored by Film Ontario, the city of Toronto and the OMDC, as Hollywood studios and U.S. indies started sending their foreign location shoots eastwards from Vancouver because of more generous tax breaks on offer in Ontario.

Thanks to generous tax credits and other financial subsidies, foreign location shooting in Vancouver, Toronto and Montreal is on a strong footing heading into the key spring and summer 2012 shooting seasons.