From Telefilm and Astral’s Harold Greenberg Fund, to Canada’s broadcasters, a need for stronger consumer marketing programs across Canada’s Film and TV sector has been identified and encouraged to help build audiences for Cancon. Social and digital media have been pegged as a big playing-field leveller when it comes to buzz building, but going viral and reaping “earned media” requires just that – earning it.

To help on that front, Playback, a longtime advocate of perfecting the art of persuasion, has asked senior media and digital agency execs to lend their expertise to the production community via an old-fashioned pitch – with a twist – session. Three producers will take the stage to present their upcoming projects’ marketing plans to our panel of experts, who will score each program and weigh in on feasibility and potential, providing actionable tips for all along the way.

The winner will receive a pass to next year’s Summit, a subscription to Playback Daily, and invaluable one-on-one advice from advertising experts to help craft their marketing program. All you need to do is click here and submit a one-sheet detailing the marketing plan for an upcoming project. The deadline for submissions is March 30.

The best entries will be short-listed and given the opportunity to present their plans in front of a packed room – including programmers and potential partners – at the Playback Summit.