Entertainment One (eOne) has given its lucrative British Peppa Pig TV character and other key properties a digital makeover.

The Entertainment One Family division created a new website, with an online store, a Twitter account and a dedicated Facebook page for the Peppa Pig animated series.

And official Facebook pages, Twitter accounts and online stores have been launched for Ben and Holly’s Little Kingdom and Humf.

The digital makeovers were spearheaded by Olivier Dumont of the Entertainment One Family group and Andrew Carley, head of global licensing at the Canadian producer.

Entertainment One’s Peppa Pig animated series represents the biggest-selling pre-school toy licence in the British market, and its U.S. rollout via Nick Jr. includes a major licensing and merchandising campaign.